In the business year 2012, the packaging machine manufacturer Optima (Schwäbisch Hall, Germany) has once again shown positive growth. The consolidated turnover of the group rose from 220 to 240 million euro, an increase of around nine percent. At the end of the year the company had 1,700 employees (previous year 1,500).

Positive development continues

The revolutionary concept SoftCan for confectionery products enjoys its market launch at the ProSweets 2013. SoftCan combines brand profile at the POS with ecological advantages and convenience. SoftCan has already proven itself many times as a successful sales package for coffee pads.

Preview to the exhibition...

Be it pharmaceuticals, medical or paper hygiene products, coffee, tea, food products or cosmetics – wherever the filling and packaging products of daily need require the highest standards of hygiene, the name "Optima" is heard. On November 21, 2012, Optima celebrated its 90^th anniversary. This occasioned the publication of a lavishly illustrated anniversary book. On 150 pages, it chronicles the journey of this Schwäbisch Hall-based company from its humble beginnings to the top of the global market in packaging machine construction.

'Establishment and Growth of a Leader in Technology'

In December, Martin Sauter was appointed business manager of OPTIMA consumer GmbH. Together with Hans Bühler and Rainer Feuchter, the managing directors of the Schwaebisch Hall-based enterprise, he will be heading the company branch in Geschwister-Scholl-Straße at the Solpark, one of Schwäbisch Hall’s industrial zones, where a new office complex is presently nearing completion.

Continuity plus new ideas at OPTIMA consumer

In 2012 Optima do Brasil celebrates fifteen years providing packaging solutions to Brazilian and Latin American markets and every year we deliver new projects with national fabrication. This means that the company offers solutions in equipment to cosmetic, food, pharmaceutical, chemicals and hygienic industries, with the German’s technology “know how”, besides the advantages of an equipment made in Brazil. Some of these machines were presented in our last Open House, held on October 22th to 26th.

Em 2012 a Optima do Brasil completou 15 anos no mercado brasileiro e a cada ano entregamos novos projetos com fabricação nacional. Isto significa que a empresa oferece soluções em equipamentos para as indústrias Cosmética, Alimentícia, Química, Farmacêutica e Higiênicos, com o know how da tecnologia alemã e as vantagens de um equipamento fabricado no Brasil. Alguns destes equipamentos foram apresentados em seu último Open House, realizado nos dias 22 a 26 de Outubro.

German technology, made in Brazil

The official Grand Opening Ceremony of OPTIMA Packaging Machines (Shanghai) Co. Ltd. was held on August 08, 2012. More than 130 persons, which were guests, officials of the local government, affiliated partners and associations, members of the board and the local staff, celebrated in the company’s new facility in Jiading.

OPTIMA Shanghai celebrates...

Optima Consumer, with its' broadly expanded product range offers concentrated know-how for liquid and dry products. Turnkey equipment for natural liquid additives used in the beverage industry will be at the show. A second exhibit at the Optima booth is a CMF cartoner. The modular construction offers optimal flexibility.

Preview of the fair...