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„Usually Hans Bühler elaborates new strategies: The CEO of Optima while the opening of a new training workshop for 120 trainees.”
OPTIMA – further locations and great potential for new developments

In the business year 2012, the packaging machine manufacturer Optima (Schwäbisch Hall, Germany) has once again shown positive growth. The consolidated turnover of the group rose from 220 to 240 million euro, an increase of around nine percent. At the end of the year the company had 1,700 employees (previous year 1,500).



Positive development continues





OPTIMA consumer at the ProSweets 2013
Yes, we can: SoftCan now for sweets


The revolutionary concept SoftCan for confectionery products enjoys its market launch at the ProSweets 2013. SoftCan combines brand profile at the POS with ecological advantages and convenience. SoftCan has already proven itself many times as a successful sales package for coffee pads.



Preview to the exhibition...





A narrative chronicle on the occasion of the company’s 90th anniversary

Be it pharmaceuticals, medical or paper hygiene products, coffee, tea, food products or cosmetics – wherever the filling and packaging products of daily need require the highest standards of hygiene, the name "Optima" is heard. On November 21, 2012, Optima celebrated its 90th anniversary. This occasioned the publication of a lavishly illustrated anniversary book. On 150 pages, it chronicles the journey of this Schwäbisch Hall-based company from its humble beginnings to the top of the global market in packaging machine construction.



'Establishment and Growth of a Leader in Technology'





Martin Sauter - new managing director at OPTIMA consumer
New managing director at OPTIMA consumer

In December, Martin Sauter was appointed business manager of OPTIMA consumer GmbH. Together with Hans Bühler and Rainer Feuchter, the managing directors of the Schwaebisch Hall-based enterprise, he will be heading the company branch in Geschwister-Scholl-Straße at the Solpark, one of Schwäbisch Hall’s industrial zones, where a new office complex is presently nearing completion.



Continuity plus new ideas at OPTIMA consumer





Packaging machines made by OdB
OPEN HOUSE
Optima do Brasil


In 2012 Optima do Brasil celebrates fifteen years providing packaging solutions to Brazilian and Latin American markets and every year we deliver new projects with national fabrication. This means that the company offers solutions in equipment to cosmetic, food, pharmaceutical, chemicals and hygienic industries, with the German’s technology “know how”, besides the advantages of an equipment made in Brazil. Some of these machines were presented in our last Open House, held on October 22th to 26th.

Em 2012 a Optima do Brasil completou 15 anos no mercado brasileiro e a cada ano entregamos novos projetos com fabricação nacional. Isto significa que a empresa oferece soluções em equipamentos para as indústrias Cosmética, Alimentícia, Química, Farmacêutica e Higiênicos, com o know how da tecnologia alemã e as vantagens de um equipamento fabricado no Brasil. Alguns destes equipamentos foram apresentados em seu último Open House, realizado nos dias 22 a 26 de Outubro.



German technology, made in Brazil





Grand Opening Ceremony Shanghai

The official Grand Opening Ceremony of OPTIMA Packaging Machines (Shanghai) Co. Ltd. was held on August 08, 2012. More than 130 persons, which were guests, officials of the local government, affiliated partners and associations, members of the board and the local staff, celebrated in the company’s new facility in Jiading.



OPTIMA Shanghai celebrates...





OPTIMA consumer at FachPack 2012
Turnkey liquid filling and cartoning


Optima Consumer, with its' broadly expanded product range offers concentrated know-how for liquid and dry products. Turnkey equipment for natural liquid additives used in the beverage industry will be at the show. A second exhibit at the Optima booth is a CMF cartoner. The modular construction offers optimal flexibility.



Preview of the fair...





By the end of 2012, all Optima Consumer units will be united in one location
Consolidation, expansion and a new name

With the introduction of a new worldwide corporate logo at the beginning of the year, the new brand strategy of the Optima Group moves to the forefront. Name changes effective July 1st underscore the continued integration of the subsidiaries to depict a clear structure. Business units will not only thus bear the same logo worldwide, but also the same name with additions to show their target markets. Kugler GmbH, S.F. Vision GmbH, Stern GmbH and a division of the OPTIMA filling and packaging machines will combine to form OPTIMA consumer GmbH. Further business units at Optima will also be renamed.


more...





Steady upward trend in the past and positive future outlook for Optima
Growing with technical advancements

The filling and packaging equipment built by Optima has continued its growth trend. The year 2011 topped all others with a consolidated turnover, reaching EUR 220 million. (EUR 210 million in 2010). On December 31, 2011, 1500 people worldwide were employed by Optima; approximately 200 more than in the previous year.


Annual report 2011: Continued growth at Optima...





One brand for the entire world
OPTIMA


As of 2012, Optima will have a worldwide unified appearance. 90 years of reliability and success as a technological leader will be reflected in the common wordmark - Optima. There's a lot more than what meets the eye...

Optima with a new design





OPTIMA GROUP invests heavily
OPTIMA GROUP invests heavily

Optima is investing approx. EUR 50 million in the sites in Schwaebisch Hall within the next 2 years. More than half will go into building infrastructure.


More space, latest technology





OPTIMA RUNNERS at ebm-papst marathon 2011
OPTIMA RUNNERS at ebm-papst Marathon 2011

At Hohenlohe´s biggest Running-event, the ebm-papst-marathon on Sunday September 11, Optima participated with a big Running group of 29 employees.


29 Runners from OPTIMA GROUP





Martin Sauter is the new Sales Manager at Optima Group Consumer
Sales department reorganized – firmly focused on the product lines

On September 9, Hans Buehler (managing director of Optima Group) introduced Martin Sauter as the new general sales manager of the Consumer Division. At Optima Group Consumer, Martin Sauter will be responsible for the global distribution to the food, chemical and cosmetics industries. His competencies will further include project planning, project management and after-sales service.


New Sales Manager at Optima Group Consumer





Initiative for training and studying at Optima Group in Schwaebisch Hall, Germany
Students, trainees and apprentices offer information and represent Optima Group

In June and July, Optima Group launched an initiative titled “Training and studying – a future with good perspectives”. And who could give better answers to the questions of a young interested audience than OPTIMA’s own junior staff in Schwaebisch Hall, Germany? That’s right! The company’s students from the dual university program and apprentices gladly accepted the challenge. ...

Initiative for training and studying





Interpack: A window to the packaging world

When considering an exhibition, it is a common practice to review figures and facts. The show organizers reported a very successful Interpack 2011. Whereas 171,000 visitors came to the Interpack in 2008, the year of the financial crisis, only 166,000 guests were counted in 2011. The share of international visitors at 60% remained stable, just like the number of the exhibitors (2,700). Does that indicate a setback for an industry so accustomed to success and records?


Report and Video




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